Setting/Location:
The setting for our music video is in various parts of London, The more central locations such as Granary Square, Millennium Bridge and Greenwich Foot Tunnel.
The setting is more towards the end of the day/evening, when the sun is setting. As this gives our video the look we want and it suits the style we are trying to create. It looks more urban and underground and therefore is more relative towards our core target audience.
Granary Square has the fountains, which is where we are mainly going to be filming, there is also lighting, which creates a warmer atmosphere. Greenwich foot tunnel has a more underground, urban feel. it is darker also. And millennium bridge is very central, busy and shows the heart of the city.
Costume:
The look we want to give Adara Black is edgy, eccentric and fun with an aspect of sophistication. The clothes she will be wearing also relate to our colour theme; red, black and white. Which brings a connection to how we go about incorporating synergy also.
The reason why we want her to have this kind of look is because again, this is the kind of style our core target audience wears and aspires to the most and adding more sophisticated outfits will show her variety in fashion as well as inviting more people to take an interest.
Props:
Our main prop is a heart shaped by back roses. This again is in connection with our synergy image we are creating, as the rose is black and is used on her website as well other media aspects.
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