Below I have included a mood board of album and single covers from music artists, in order to gain some inspiration when it comes to creating my own digipak design:
I have chosen these album covers as my focus for inspiration as I would like to use a simple colour scheme, as I believe these are most successful; they are subtly unique in their own way and don't jump at the potential buyer too much with too much going on at once. Furthermore, to follow the conventions of synergy between each product (music video, album cover, advert) so that the audience can see the clear links between all products, and increases awareness of the artist and their products. I have chosen this colour scheme (black, white, and possibly one other colour) because as a group, we decided to include black rose petals in the chorus of the music video as our synergous object which would appear throughout all products. Furthermore, white is a contrasting colour against black, so it would be effective in standing out and being attractive. Simplicity is key.
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