Friday, 6 December 2013

Ancillary Work Research: Analysis of Digipaks and Advertisements

Here are a few of examples of adverts and album covers from popular British artists that I feel are a good illustration of synergy links and good contrast in colour scheme, text and fonts.

Adele: There is a clear link straight away with the colours used. They are similar and it creates a subtle, calm but sad atmosphere. The font is the same throughout and on the advert you can see they have the album cover on the advert with simple text and just the relevant info. both products have the artists face full on and its the same image. On the back cover of the album you can see the track list and the barcode and the relevant labels and copyright info. Over all I like the style of this advert and digipak as the colours and album look good in contrast and its simple and professional, down to the colours and font.







Ed Sheeran: You can automatically see a link between the advert and album covers. His main colour is orange. it s bright and makes the products stand out. His font goes with his style so it is relevant to the artist. His logo is a pawprint and you can see him holding a cat in his advertisement. This is a very smart synergy link. You can see the artist face on each product and the relevant information is on each. the sizing isn't too big and take away from the style and theme of the artist.
 

 

Jessie J: I liked Jessie J's album covers and advertisement because of how clear the link is. The colour scheme is the same. It is simple but effective; black, white and gold. It looks stylish and professional. The font is distinguishable and it stands out. She has one particular pose she has used for the advert and album which is good and there is relevant information on each, but not too much so it feels like all you're doing is reading.


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