Research - Ancillary: Previous student analysis

During lesson we were given the task of analysing some previous student cross media promotional products in order to help us see what works and what doesn't when it comes to our time to create our digipak's and adverts.

Digipak 

 

Strengths: 

• Image going across both panels for the outside of the digipak
• Two fonts that compliment each other and the image used so I'm assuming the genre also
• The text in a box theme on the outside of the digipak
• All the appropriate production information such as record label logo, copyright information, parental advisory and company company details all a good size
• Lyrics from songs from the album

Weaknesses: 

• Colour scheme continuity issues with the outside and inside of the digipak

Advertisement 

 

Strengths: 

• Font from the digipak continued
• Good research into review productions
• Barcode scanner thing and website information
• Record company logo
• Logo of where the album is available 
• Digipak used as image across the top of the advert as a full image was very creative

Weaknesses:

• Colour scheme went off a bit as red was not used on the digipak. However it makes some of the information stand out and so could work as an advantage.