What to DO:
- You should use a maximum of three colours so it looks good and clearly links to the style and theme of your artist/genre.
- You should make sure that any images you use are clear and not blurry, of the best quality.
- You should make sure that any photographs you do use fit the frame of your advert/digipak correctly as to make it look as best it can be.
- Only use a maximum of two fonts as to make it clear and that they tie in with the genre and style of your artist, also that they look good together, not random fonts placed together.
- Remember to include all the technical aspects of the products; record company logo, artist website, copyright info, barcode etc.
- Remember to follow the rule of thirds for composition to ensure your products look professional.
What NOT to do:
- Do not oversize any images you use, make them look distorted or stretched. this will ruin the product.
- Do not make your font size too big as to take focus away from the artist
- Do not place the text across the face of the artist.
- Do not use any graphics, pictures, fonts just because you like them. Make sure they are relevant and clearly link to the style/theme/ genre of your artist.
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