Discuss synergy - links to create a clear vision for products
How synergy was used?
- BLACK rose - Adara BLACK
- Location - millennium bridge - advert and digipak inside
- black and white - theme for all products/artists dress
- black rose petals/heart - in video, on advert and on digipak
*Videos illustrating good use of synergy ; Ed Sheeran/Jessie J/ Rizzle Kicks
audience can see through colour and products - there is a clear link
costume on the artist in products (all 3)
seeing he location clearly and the bridge is always the main subject
the products are successful together, you can see the link and sense of style
the audience will be attracted to them. aimed at out target audience - research was carried out on this and their style.
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