Who is the target audience?
Our target audience is mainly young people ranging from older teenagers to young adults. We chose this target audience as they most appeal to our genre and are the most popluar group to grab their attention with new things as well as gain support/fans and for them to be involved with our artist and products.
Our genre is pop with an urban feel. This is portrayed in our artist also by her presentation and her style.
Here is a link to our pitch to explain in further detail:
http://prezi.com/embed/ywx8qzisri8b/?bgcolor=ffffff&lock_to_path=0&autoplay=0&autohide_ctrls=0&features=undefined&disabled_features=undefined
Now I will discuss the feedback to my products.
Here is our Music Video:
Audience feedback for music video:
Kat: "Really good video. I liked the beat of the song and good use of editing techniques. there could of been more emphasis on the black petals and the heart."
Christelle: "Great cuts and editing, like the effects used throughout. I like the style of your advert and the cover of your digipak, the only thing i'd say is to have the artist facing the audience."
Bella: "There is a good colour scheme and you can see how it works well with the video."
Here is our rough cut feedback:
Ancillary Products:
Here are screenshots of the conversation I had with Katrina about my ancillary products:
I was pleased that she liked my ancillary products but also that she had constructive feedback to give so I know what to improve on.
My repsonse to the feedback:
With all of these comments i took on board the points to make clearer links, so i made sure the most obvious aspects were seen throughout all 3 products. i done this by the colour scheme; black and white - having that theme throughout and the text/font as well as the graphics of the black rose. The biggest one was the location, including millennium bridge in all 3 of my products.
I also changed the original image on the front cover to have the artist facing the audience.
I feel that audience feedback has really helped as the majority of people were of similar ages and relevant to our target audience, therefore that makes the feedback even more benefecial as you find out about what your target audience likes as well. By asking teachers and older people you see thier view as a professional and if they think it ties in with todays music. It generally looks good and you can see how successful these products could be. it gives you a good insight as to what really goes on behind the singing and posters, how much work it is and what the outcome is.
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