Andrew Goodwin
'Dancing in the distraction factory'
• Traditional narrative analyses do not apply to pop videos
• Reasons for different narrative structure:
> pop videos are built around song, songs do not follow traditional narrative structure
> singers are used as both character and narrator
> single looks directly into the camera trying to involve the viewer and break the 4th wall.
• pop videos rely on repetition of images following the repetition of the song itself (repetition of choruses an lines)
• pop songs and videos have a form of closure and ending, the video builds to a climax or to a constant repetition then fades away.
• 3 types of relations between song and videos:
> illustration - video tells the story of the lyrics, an example is
> amplification - video introduces new meaning and adds layers of meaning to the lyrics, an example is
> disjuncture - there is little or no connection between the lyrics and video, the video contradicts the lyrics, an example is
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