ALESHA DIXON
Alesha Dixon is a well known British pop artist. More often than not she is well pampered in her videos and is both the main character and performer in her videos. In terms of branding, it can be said that the look she goes for is a girly, sexy look, definitely directed at the male gaze.
Upon looking at her video, we can see that she continues with the girly/sexy look. We can see that in this video she is short of clothing in some parts, supporting the notion that she is trying to attract the male gaze. This form of marketing and branding is good when trying to attract male consumers.
KATY B
Katy B is another well known female pop artist but her form of marketing and branding is much different to Alesha Dixon. She is an artist who's fan base is widely arranged from core fans of the pop genre to a wider range of fans who enjoy dupstep, house ect. Whilst Alesha Dixon uses her image as well as her music to attract fans, it can be said that Katy B uses purely her music to entice her consumers.
In this video, we can see that Katy B is wearing plain clothes, not flashy clothing. This can be seen as a form of branding, showing us that the artist tries to attract younger working class consumers. The location and setting shows that the artist has a set target audience, which is similar to our target audience.
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