Planning - Audience

Upon researching our audience/fan base, I decided to look at other artist within the same dance/pop genre, most of which where all targeted at the same audience. I argue that the core audience of pop artist would be young working class adults (18 - 22).

Looking at this song as an example, we can see that the video consists of younger adults, enjoying themselves partying, which is the kind of audience we are trying to attract for our artist. The colours can be said to represent youthfulness (Brighter colours)

This is a screenshot form Miley Cyrus's website. Looking at the graphic displayed on the homepage we can see that this site is aimed at younger pop listeners. The site encourages youthfulness, informality and liberation through its use of pictures (informal poses for the artist) colours (black, white, purple and pink all colours which where discovered whilst researching female pop artist) and graphic (the layout, fonts used, imagery ect.)