Costume, Locations and Props are often used in music videos to help the appeal of the video and also to help sell the artist.
RITA ORA - RIP
I chose this song to analyse because the pace is similar to our chosen song. When analysing the video I noticed that there weren't many characters in the video, only the artist and the featuring artist. This is probably to avoid taking away attention from the artist. There is only five locations in the video and the settings are all very similar. They are all kind of bare/barren - Big empty spaces (They look very industrial/urban) Her costume is informal/very casual, this could be to amplify the fact that she is a pop/urban artist.
RITA ORA - SHINE YA LIGHT
This video, similar to the first one, has a lot of brighter colours. This could be to attract Unlike the first video, we can see in this one there are many characters including the artist. We can also see that the location changes are very few and are all set outside. The locations used are all urban locations (Estates, roads ect)
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