Carol Vernallis' theory discusses editing and camera work in more depth in music videos.
She says that; edits in a music video are more frequent - this links to disjuncture. And that they have a rhythmic basis closely linked to the song.
The main points of her observations are:
- The usual rules of continuity editing are broken in order to draw attention to what is on the screen - Editing techniques such as wipes and special effects may be added.
- Jump cuts are used a lot.
- The camera may move in time with the music.
- A base track is used frequently to give the video a structure.
Here are a few songs which illustrate a few of her ideas:
All of The Lights - Kanye West
This video uses a lot of special effects and editing techniques, which do draw your attention to the video.
Justin Beiber - Beauty and A Beat
In this video you can see that the camera is moving with the music as well as the artists.
Lady GaGa - Applause
There is a master shot in this video where she is sporting a neutral look. The video keeps coming back to this shot of her over and over again.
Bruno Mars B.O.B - Nothin' On You
In this video there are a lot of jump cuts used as well as the effects which give the illusion that everything is moving itself.
No comments:
Post a Comment