Thursday, 10 October 2013

Research - Carol Vernallis

Carol Vernallis' theory discusses editing and camera work in more depth in music videos.
She says that; edits in a music video are more frequent - this links to disjuncture. And that they have a rhythmic basis closely linked to the song. 

The main points of her observations are:

 - The usual rules of continuity editing are broken in order to draw attention to what is on the screen - Editing techniques such as wipes and special effects may be added.

 - Jump cuts are used a lot.

 - The camera may move in time with the music.

 - A base track is used frequently to give the video a structure.

Here are a few songs which illustrate a few of her ideas:

All of The Lights - Kanye West

This video uses a lot of special effects and editing techniques, which do draw your attention to the video.

Justin Beiber - Beauty and A Beat

In this video you can see that the camera is moving with the music as well as the artists.

Lady GaGa - Applause

There is a master shot in this video where she is sporting a neutral look. The video keeps coming back to this shot of her over and over again.

Bruno Mars B.O.B - Nothin' On You

In this video there are a lot of jump cuts used as well as the effects which give the illusion that everything is moving itself.

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