Planning: Industry

The boring stuff 

Goodwin 

In terms of industry the plan for our music video is that it will have a disjuncture structure and consist of a performance from one character mostly action that doesn't necessarily have anything to do with the lyrics but will contain some subtle links throughout.

We plan on using location and costume repetition in accordance to where we are at in the song for instance: 

Opening half chorus: Location 1

Verse 1: Location 1

Chorus: Location 2

Verse 2: Location 3

Chorus: Location 2

Bridge: Location 4

Chorus: Location 2 

This is just a rough outline of how we plan on structuring our video but for each location a different costume will be used and the change of location/ going back to a location will be indicative of where we are in the song in order to make it very clear and to all make sense and link. 

In the ending we will be having closure and we will achieve this by having the artist walk away in some way, this links to the song as she is talking about being so in love with someone who is not really the best of people and what we took from this is that at the end the walking away would signify her walking away from that love thus getting closure. 

Mulvey 

The general idea for our music video will be to go slightly against Mulvey's theory. However we plan on still incorporating the theory through certain actions such as dancing touching the body and playing with hair (keeping it appropriate of course), camera movement such as tilting up and down the body, perhaps also subtly through costume like the simple fact the artist will be dressed nicely and look attractive this will help attract the male audience (wider audience). 

Venallis

Our music video will follow all the conventions of this theory.